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For her Run The World performance, she scoured YouTube to find Tofo Tofo. That’s how Beyoncé found ideas from the streets of Mozambique to the stages of Italy. If you peel back the partition on this flawless diva, you’ll find a bookworm. Beyoncé’s creative process isn’t copy-and-paste. But here’s where I realized they’re dead wrong. So does this make Queen Bey more of a con than an icon? There are more examples, including Crazy In Love, 7/11, and Countdown, where Beyoncé repeats her pattern of taking the forgotten and making it famous. In 1997, Swiss artist Pipilotti Rist did the same for an installation at the Museum of Modern Art. In the video for Hold Up, Beyoncé saunters down a sidewalk in her flowery dress before smashing a car window. It happened again with Beyoncé’s newest album, Lemonade. But a closer look reveals that Beyoncé’s visuals came from Italian pop star Lorella Cuccarini.Īnd her moves are from Mozambique dance group Tofo Tofo: People applauded her epic visuals and exotic dancing. But then I saw her 2011 Billboard Music Awards performance of Run The World. Did Queen Bey really copy-and-paste like this? Surely, I thought, this must be a standalone incident. On The Ed Sullivan Show, choreographer Bob Fosse debuted a dance featuring three women in similar outfits on an empty backdrop… It got so much buzz that Kanye West infamously interrupted Taylor Swift to call it “one of the best music videos of all time.” But most people don’t realize that this “all-time” video comes from a past time. Let’s start with an example: Beyoncé’s 2008 music video, Single Ladies. Every song, music video, concert performance, and interview from Destiny’s Child to Lemonade. To find out, I binged on everything Beyoncé.
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So how does she do it? And is there something about her creativity that we can learn from? What makes Beyoncé so iconic? Many artists have the talent, but few keep making hits like Queen Bey.